The Sales Pulse with Marla M. Koupal

Gratitude is a Sales Strategy...Use It

Marla M. Koupal Season 1 Episode 26

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Gratitude Is a Sales Strategy… Use It
In this Thanksgiving-week episode of The Sales Pulse Podcast, Marla Koupal breaks down one of the most overlooked sales skills: gratitude. Not the greeting-card version of gratitude...the behavioral kind that changes how you listen, how you respond, and how you guide a buyer through a conversation.

Marla explains how gratitude slows the seller down long enough to see the buyer, ask instead of assume, stay neutral instead of defensive, and create a true Buying Space. When sellers stop performing and start discovering, buyers share the real story, the real need, and the real timeline. And that’s where confident decisions happen.

If you want to make selling feel easier, warmer, and more human,  this episode gives you a grounded way to shift your conversations from pressure to connection. Gratitude calms your nervous system, strengthens your curiosity, and puts you back in the driver’s seat of the conversation.

Selling gets simpler when two humans slow down long enough to understand each other.
Happy Thanksgiving, and thanks for listening.

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 Welcome to The Sales Pulse Podcast, where selling isn’t a performance,,,it’s a conversation. I’m Marla Koupal, your Sales Fluency Guide. After decades in sales, here’s the truth: the close isn’t where the sale happens—it’s where the buyer lands after a strong beginning. We’ll focus more on how you open the conversation and connect with how your buyer thinks so that closing never feels like a wrestling match. 

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