Oh, the Sales You’ll Miss If You Don’t Ask

Host: Marla Koupal – Sales Fluency Facilitator

Most people are trained to close the sale—but no one ever taught them how to open the conversation.

In this episode, Marla Koupal breaks down one of the most overlooked truths in selling: if you don’t ask, you don’t go. Packed with metaphor, story, and practical insight, this episode helps you reframe your entire approach to sales conversations—one question at a time.

You’ll hear:

🟡 Why your buyer’s first question often holds the real answer (and how to hear what they really mean)
🟡 How the “can of beans” metaphor reveals the real reason you’re stuck in surface-level selling
🟡 What most sellers misunderstand about emotional timing—and how listening longer (not talking more) speeds up the sale
🟡 A real-life example from Marla’s insurance career about listening to grief and building trust in just a few minutes
🟡 How to ask deeper questions without becoming a therapist or wasting time
🟡 Why short-term coaching (or short sales cycles) work better when you coach to the gap—not the whole life story
🟡 The key to handling objections without defending, explaining, or “pitching”

This episode is for every solopreneur, coach, or business owner who’s tired of chasing sales, dreading “follow-ups,” or feeling robotic in their messaging. If you’ve ever found yourself thinking, “I just want to know what to say,” this is your wake-up call: sales fluency isn’t about saying the perfect thing—it’s about asking the right next question.

Marla teaches sales facilitation, not sales scripts. And this episode is a masterclass in the power of presence over persuasion.

Whether you’re selling high-ticket coaching, network marketing products, services, or memberships—this episode will shift the way you hear your buyers and how you show up in the sales conversation.

📍Favorite line: “Sales is not a GPS—it’s a map. And every question helps reveal the territory.”

If this resonates, hit subscribe, leave a review, or share it with a teammate. Every week, we crack the buying code—one question at a time.